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DATA SERVICES

Highly tailored data solutions

The key to a successful direct marketing campaign is great data, saving you time, money and increasing the effectiveness of your campaign. We can provide a bespoke data set to help you reach your target audience and we can work with your existing data to make sure it works harder for your next campaign.

We can do a quick tidy for you or we can overhaul your entire database; our skills and experience can make your data do the hard work for you.

Speak to us about a free data health check to see where you could save.

Data processing and cleansing

We can remove duplicate records, validate addresses against Royal Mail's PAF database ensuring they are accurate and up-to-date, split, merge, case and mailsort your data.

We offer a full bureau cleansing service enabling us to locate and remove deceased and goneaway records,  saving you time, money and protecting your brand image and reputation.

We can also track goneaway customers to their new addresses, allowing you to keep in touch with valuable clients you may have otherwise lost.

Data enrichment and profiling

Do you want to know more about your customers? Are you missing something? We can append hundreds of different variables to your consumer or business data, here's just a few:

• additional contact details, email addresses and telephone numbers
• financial and lifestyle information including credit rating
• demographics
• date of birth
• company info including turnover and employee numbers
• SIC and MOSAIC codes
• names and job titles of senior decision makers.

Data supply

Perhaps you have an idea of who you want to target with a direct marketing campaign, but you don't have any data? Whether it be B2C or B2B, we offer a full data supply service tailored to your exact requirements. Pick from dozens of B2B categories including:

• business industry type
• business size
• type of contact.

For B2C, pick from millions of genuine, opt-in up-to-date and accurate prospects. The options are vast and you can choose to have data selected by many variables including:

•  age
• gender
• location
• interests
• occupation.

Want the names and numbers of 2,000 vets in the UK? We can do that. Need to target hairdressers in Norwich? We can do that too. Get in touch and let us know what you have in mind and let our data team track down your contacts.

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